I wanted to create something that would ignite your senses in a typical ESQUE kinda way! I acquired a parfum company from a very dear friend and decided to set myself to work.

There wasn’t really any affordable handmade, alcohol free and vegan parfum around, so it would be a change; I wasn't phased by change....I wanted it relentlessly: in a lovely - EsQue kinda way !

Passionate, exciting and luxurious are the traits  that I want as an apparent part of my business; hence when you meet me that's the feel I want my clients/ customers to have. Its so important to enjoy living our busy everyday lives, I want EsQue to help make memories, to help you feel excited with your new EsQue blend and to help you smell luxurious too ! 

So my father is from Hong Kong and my mother is from Pakistan therefore I naturally have an exotic background, opulent I like to think ! It certainly seems to work when I meet people at different types of events where I introduce EsQue Parfum.

I am a big rose and fan, I use roses for part of my display and I have found myself slipping 'rose' into a lot of my blends !! This is where the question arises; do men wear those blends too ? Yes, men can and do wear them as they all sit differently on your skin due to the power of pheromones and your ph. levels !"  Quite honestly gone are those days where floral scents are just for ladies .. remember its what sits nice on your skin and what you like that matters !

The most amazing and interesting thing is how the lines between male and female scents are not definitive. Men buy fragrances that you would consider to be for women and vice versa women buy fragrances you would consider to be masculine. When it comes to ‘smell’ the boundaries are not clear and that certainly excited me; as you discover the fragrance you like; you discover more about yourself and how your body reacts to different scents !!!

At present I have created 16 different fragrances both for men and women. They are vegan, alcohol free, oil & oud based bespoke fragrances; of which some contain 24 karat gold flakes to add a little fun and shimmer into wearing an EsQue Parfum. 

Apart from Parfum; I also have a range of other products such as Room fragrances, Car diffusers, Beard - Hair oils and Body oils so honestly there is something for everyone ! 

I attending events regularly where I get the opportunity to connect to a wider audience; I'm also enjoying being a presenter on 'The Way Forward' radio show which gives me further opportunity to talk about parfum to people which I absolutely adore doing. I never thought I'd have the confidence to do so..but people want to know more. and I love to help them understand fragrance and 'that journey' it takes them on. I also attend cooperate office events in London during the weekdays where I set up my EsQue shop and spread the love of EsQue to all those who have never been EsQue'd  !

Wearing parfum is like wearing an outfit, very individual, each scent has a different outcome on each person and most scents change from when you put them on until the next few minutes. I would like to say that I have become a bit of an expert in assessing which scents will suit which people so if you get the chance to visit me at an event don't be surprised if I suggest a specific fragrance for you ! This is  so magical and I absolutely Love when it happens !

A lot of my customers are repeat purchasers, so I have built up a relationship with them simply by (that initial push of) helping them find a scent  that resonates with them and gives them that 'EsQue' edge; they automatically then get addicted; EsQue'd and that's when I know I've done my part !

The next exciting thing is for ESQUE to be available in different flagship stores so keep an eye on our stockist page to find out what’s near to you so you can ‘go and try and buy’ !

THANK YOU for reading "About Me" I look forward to hearing about your journey/experience with EsQue ! Please feel free to do this on Trustpilot or/and Google Reviews.

Live it, Own it, Wear it EsQue it 

 

www.thewayforward.org.uk