About Me ..

I always get asked the same Questions

How did you get into parfum, when did you start, whats different about your products and where are you from ?

I wanted to create something that would ignite your senses and be good for you as well, so in a typical Aisha Q kinda way I acquired a parfum company in 2015 from a very dear friend and decided to set myself to work.

There wasn’t really any affordable handmade, alcohol free and vegan parfum around, so it would be a change; I wasn't phased by change....I wanted it relentlessly ...in a lovely, smiley-esQue kinda way !

Playful, fun and exciting are traits that I want as an apparent part of my business; hence when you meet me thats the feel I want my clients/ customers to have. Its so important to enjoy living our busy everyday lives, I want EsQue to help make memories, to help you feel good and confident about yourself after….if you feel good you do good things.. Right ?

So my father is from Hong Kong and my mother from Pakistan therefore I naturally have an exotic background, opulent I like to think ! It certainly seems to work when I meet people most weekends, at fashion shows and events where I introduce EsQue parfum.

I am a big rose fan, I use roses and rose petals for my display and I have 4 different rose scents as thats what you all seem to love/want/prefer ! The most amazing and interesting thing is how the lines between male and female scents are not definitive. Men buy fragrances that you would consider to be for women and vice versa women buy fragrances you would consider to be masculine. When it comes to ‘smell’ the boundaries are not clear and that certainly excited me; as you discover the fragrance you like; you discover more about yourself and how your body reacts to different scents !!!

At present I have 11 different fragrances both for men and women; all vegan, alcohol free, oil and oud based, bespoke scents of which some contain 24 karat gold flakes to add a little fun and shimmer into wearing an EsQue Parfum.

Apart from attending events regularly where I get the opportunity to connect to a wider audience Im also enjoying being a presenter on 'The Way Forward' radio show which gives me further opportunity to talk about parfum to people which I absolutely adore doing. I never thought I'd have the confidence to do so..but people want to know more. and I love to help them understand fragrance and 'that journey' it takes them on.

Wearing parfum is like wearing an outfit, very individual, each scent has a different outcome on each person and most scents change from when you put them uptil the next five minutes. I would like to say that I have become a bit of an expert in assessing which scents will suit which people.

A lot of my customers are repeat purchasers and so I have built up a relationship with them simply by (that initial push of) helping them find a scent  that resonates with them and gives them that 'EsQue' edge; they automatically then get addicted; EsQue'd (as I'd say)

The next exciting thing in the pipe line is I'm looking to host 'Parfum Parties' at The Royal Garden Hotel Spa and a few other places to help grow my brand, so watch this space..... !!

THANK YOU to all those whom have been EsQue'd and I look forward to EsQue'ing more of you very soon ! 🌹

Live it, Own it, Wear it EsQue it  

 

www.thewayforward.org.uk