About Me ..
I wanted to create something that would ignite your senses in an ESQUE way! There was a gap in the market for affordable, handmade, alcohol-free, and vegan perfumes, so I set out to fill it. Change didn’t faze me—I embraced it and sought it relentlessly.
Passion, excitement, and luxury are the core values I want to shine through in my business. When you meet me, I want you to feel these traits reflected in every aspect of the EsQue experience. In our busy lives, it’s important to embrace the moments that bring us joy. With EsQue, I aim to help you create lasting memories, feel the thrill of discovering a new scent, and indulge in the luxurious feeling of smelling amazing.
My father is from Hong Kong and my mother from Pakistan, which gives me a naturally exotic background—opulent, I like to think! It certainly makes an impression when I meet people at various events while introducing EsQue Parfum. The fusion of these rich cultures adds a layer of depth and elegance to my brand, and I love seeing how it resonates with others.
I’m a huge fan of rose and have found myself incorporating it into many of my blends! This brings up an interesting question: do men wear rose-based scents too? Absolutely! Men can and do wear them, as fragrances interact uniquely with your skin, influenced by your pheromones and pH levels. Honestly, gone are the days when floral scents were exclusively for women. What truly matters is what feels right on your skin and what you enjoy. It’s all about personal preference, and that’s what makes fragrance so special.
The most fascinating and exciting thing is how the lines between male and female fragrances are no longer so clearly defined. Men purchase scents you might traditionally think of as feminine, and vice versa—women are drawn to fragrances typically seen as masculine. When it comes to scent, the boundaries simply don’t exist, and that’s what truly excites me. As you explore the fragrances you love, you also discover more about yourself and how your body uniquely responds to different scents.
Currently, for EsQue I have created 16 unique fragrances for both men and women. These are bespoke, vegan, alcohol-free, and oil- and oud-based blends, all crafted with the highest quality ingredients. Additionally, they are paraben-free, ensuring a luxurious and safe scent experience for everyone.
In addition to creating blends for EsQue, I’ve also developed numerous fragrances for other companies. These blends are branded under their names and sold as part of their collections, showcasing my versatility and expertise in crafting unique scents for different brands.
Apart from selling EsQue through my website and social media platforms, I attend events regularly. It’s essential for people to experience the fragrance on their skin, and these events allow me to connect with a wider audience. It also gives me the chance to share my passion for perfume, something I truly adore. I never imagined I’d have the confidence to do so, but I’ve found that people are eager to learn more, and I love guiding them through the fragrance journey. Additionally, I attend corporate office events in London during the weekdays, where I set up an EsQue shop to introduce the brand to those who have yet to experience the magic of being “EsQue’d”!
Wearing perfume is like wearing an outfit—it's deeply personal. Each scent reacts differently with every person, and most fragrances evolve from the moment you apply them. Over time, I’ve developed a knack for understanding which scents will suit different individuals, so if you have the chance to visit me at an event, don’t be surprised if I suggest a fragrance specifically for you! It’s such a magical experience, and I absolutely love when it happens! I feel like a bit of a perfume wizard!
A lot of my customers are repeat purchasers, so I have built up a relationship with them simply by (that initial push of) helping them find a scent that resonates with them and gives them that 'EsQue' edge; this is when they have been EsQue'd and that's when I know I've done my part !
The next exciting chapter for EsQue is expanding into flagship stores! Be sure to keep an eye on our stockist page to discover locations near you, so you can go, try, and buy your favourite fragrances in person!
I look forward to hearing about your journey and experience with EsQue! Please subscribe to our newsletter and kindly leave a review on Trustpilot or Google Reviews. Your feedback means the world to us. Thank you!
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